2025
PHOTOGRAPHY
“Turning the world into a playground of flavors” is a creative project where Dino Shibuya’s signature ice creams and cakes are reimagined in adventurous, imaginative settings. From pristine beaches and vibrant tropical gardens to a mysterious cosmic space, each photo set tells a unique visual story, evoking curiosity and sweet emotions.
How can an ice cream brand move beyond conventional product advertising to create visuals that are both captivating and narrative-driven? The challenge was to convey Dino Shibuya’s playful and creative spirit while sparking the imagination of its audience.
Our campaign was shaped around three key directions:
1-Core Concept: Each photo set represented a distinct universe—ocean, garden, or cosmos—positioning the product as the centerpiece of every adventure.
2-Visual & Storytelling: Bold perspectives, vibrant colors, and whimsical details were used to embody the spirit of a true “playground of flavors.”
3-Unique Selling Points: The visuals went beyond showcasing products, transforming Dino Shibuya into an imaginative and joyful brand experience.
The project successfully established Dino Shibuya as a brand synonymous with creativity and the joy of discovery. “Turning the world into a playground of flavors” not only delivered refreshing communication visuals but also strengthened the emotional connection between the brand and its customers.
