2025
Brand identity
Fuqí artisan privaté home is a minimalist homestay located on Phú Quý Island, offering a private retreat immersed in the beauty of the sea and nature. With refined design, tranquil spaces, and a sustainable connection to local culture, the brand creates a sanctuary for those seeking silence, privacy, and a deeper connection with themselves and the natural world.
How can a hospitality brand embody minimalist contemporary aesthetics while staying true to local identity? The challenge was to balance private, modern retreat experiences with the cultural and natural essence of Phú Quý Island.
Our campaign was shaped around three key directions:
1-Core Concept: Positioning the homestay as a minimalist “sanctuary,” where privacy and stillness are central values, deeply intertwined with the island’s natural surroundings.
2-Visual & Storytelling: A refined design language with neutral palettes, visuals centered on nature and local life, illustrating an experience of immersion while preserving intimacy.
3-Unique Selling Points: The seamless blend of minimalism, tranquility, and cultural connection sets the brand apart from conventional resort or homestay offerings.
Fuqí artisan privaté home is more than a destination—it is a journey back to inner balance. By turning hospitality into a cultural and spiritual experience, the brand has carved out a distinctive identity within the travel and leisure market.
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Watch full project on Behance
