In recent years, Mother’s Day (May 11) and Father’s Day (June 15) have become increasingly recognized in Vietnam, especially among the younger generation. These days are not just opportunities to express love and appreciation — they are also gentle reminders of one of the Four Great Gratitudes: the gratitude toward our parents. This year, Hoa Đất chooses to tell this story in its own way — through simple, emotional, and tender design that honors parental love.

Inspiration Begins with a Real Emotion

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The idea for the CMYK Postcard – Gratitude collection started with a heartfelt question:
“If you only had one postcard to say thank you to your parents, what would you draw?”

Rather than illustrating traditional symbols, the creative team chose to focus on intimate, everyday moments — those quiet scenes of love that often go unnoticed:

• A mother paddling a small wooden boat through calm morning waters, her child sitting quietly beside her
• A father riding a motorbike in the rain, carefully shielding his child under a large raincoat
• A child helping their mother pack goods before heading to the local market

Each of these seemingly small gestures carries a powerful, unspoken “Thank You” — silent, lasting, and deeply moving.

Sketching & Illustration: Technology Supporting Emotion

All illustrations were sketched and digitally painted, using watercolor-inspired techniques. This approach allows for both fine detailing and a soft, handcrafted visual texture — one that brings warmth and emotional depth to the artwork.

The design focuses on the foreground, where the parent-child connection unfolds through everyday actions. The background remains uncolored, offering visual space to breathe and letting the emotion of the scene speak for itself.

Thoughtful Postcard Design

Each postcard is printed on 350GSM paper, giving a sturdy, premium feel that’s made to last. The front features the watercolor illustration — with no words or slogans — so it can be used for various occasions of gratitude, such as:

• Mother’s Day / Father’s Day
• Vietnam Family Day (June 28)
• Vu Lan Festival (Buddhist Parents’ Day)

The back is lined, allowing users to handwrite their own message. Hoa Đất believes that even a simple handwritten note adds a layer of intimacy that digital communication cannot replicate.

Why Choose a Postcard to Express Gratitude?

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Though small, a postcard is a timeless and meaningful gesture. In today’s digital world, the act of writing and giving by hand becomes even more treasured.

A postcard can be tucked into a journal, pinned to a wall, or placed on a desk — a quiet reminder of a heartfelt message received or a beautiful thought once sent.

With the CMYK – Gratitude postcard collection, Hoa Đất hopes to inspire:

• A return to the simple joy of handwritten appreciation
• And the act of turning small things — like a postcard — into lasting bridges of love‍

Pre-order this limited-edition postcard set today and send your heartfelt thank you to someone who truly deserves it.

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